Sequels Resale Shop
A characterful resale shop in Bourbonnais, IL, known for stylish, high-end secondhand pieces for women, men, and children.
For four years I led Sequels' digital presence end to end. That meant the strategy, the content, the website and the customer experience. My aim was for people to feel something before they ever walked through the door.
The Scope
Social media strategy, content creation, and community management
Website maintenance
Sales collateral and merch design
Copywriting, photography, and videography
Reputation management
Sequels Resale Shop
Goal: Promote the inventory while giving customers real value. We didn't just sell clothes. We sold an experience.
Strategy: Messaging built around new arrivals, sustainability, and boutique finds. It came to life through staff and customer features and well-timed sale announcements, so the feed felt as personal as the shop.
The Wins
+65% revenue
A 25th anniversary event and marketing campaign that I planned and ran. Revenue beat the year's earlier sales by 65%.
$600+ saved per year
I spotted weak results from the old email platform and moved the business to an SMS program.
1K+ new followers in 2021
20% audience growth year over year.
A loyalty-driven influencer program
I built and ran a program that rewarded regular customers and brought the shop new exposure.
Processes that outlasted me
I set up the shop's digital marketing processes and trained the team on them. They're still in use today.