Mattea’s Joy
Building community for a cause that matters
Mattea’s Joy is a Chicagoland-based nonprofit organization that provides care, community, and connection for families navigating the challenges of having a hospitalized child, and reminds them they're not alone.
Scope:
Social media management
Graphic design
Mattea’s Joy
Goal: Drive donor dollars to fund programs, boost turnout at fundraising events, and grow the volunteer base.
Strategy: Center the stories of families the organization serves, pair every post with a clear call to action, and pull back the curtain on the day-to-day work.
Execution: 2–3 posts per week, timed to the monthly newsletter so key messaging lands across both channels and reinforces itself.
WINS!
Increased engagement by 100% in the 1st quarter of 2023.
Used social media to share volunteer opportunities, driving a 4% increase in volunteer inquiries on the website.
Sold out fundraising events like a 5K, gala, princess breakfast, and golf outing through custom awareness strategies.
Developed methods to repurpose podcast content in multiple forms on social media.