Hospitality Social
Social that fills rooms, not just feeds
I lead social for a Chicago-based hotel management company with 70+ lifestyle and full-service hotels, restaurants and bars across Marriott, Hilton, Hyatt, and IHG. My job is keeping every property on brand while making sure it still sounds like its own neighborhood.
Scope:
Multi-brand social strategy
Content creation and editorial planning
Paid social and lead generation
Influencer management
Agency and on-property team leadership
Executive reporting and analytics
Featured campaign: Collab & Conquer
To launch Lively on Oak, I built an influencer campaign that drew 77.5K organic views and a 5.7% engagement rate. The industry benchmark is 1–3%. It won a 2025 HSMAI Adrian Award (Bronze).
Paid social that pays off
On small budgets, I've driven results that cost far less than third-party booking channels: under $0.08 per engagement, under $0.60 per click, and a steady stream of event leads for sales teams.
By the numbers
20% YoY growth in followers and engagement
91% more website traffic from organic social
40:1 estimated return on ad spend
1,187 wedding and event RFPs from paid lead gen
2.5% engagement rate, 1.3 points above industry benchmark
