SushiBox ChicagoFresh rolls, fresh strategy, real regulars
SushiBox Chicago is a sushi spot serving the West Loop and Lakeview neighborhoods with fresh rolls for takeout and delivery. I partnered with them to grow their social presence and turn casual followers into regular guests.
Scope:
Social media management
Content creation
Short-form video and photography
Graphic design
Influencer management
Paid social advertising
SushiBox Chicago
Goal: Grow local awareness and turn scrollers into regulars
Strategy: Collaborate with Chicago micro-influencers, keep a consistent posting cadence, and bring energetic, scroll-stopping content
Execution: One content shoot per month, 3-4 posts per week, and 1-2 micro-influencer collaborations monthly.
After 6 months..
Grew Instagram reach by 598% and follower count by 407% (912 new followers) over the past year through consistent content and photography.
Drove 6.9K content interactions (+644%) and 278K total views across Instagram and Facebook.
Increased link clicks by over 3,000% (to 1.8K), directing significantly more traffic to the website.
Boosted Instagram profile visits by 281% (8.9K total) and grew Facebook views by 100% to 34.1K, expanding reach across both platforms.
Drove 38K post views and 2.3K profile views on TikTok over the past year, with 82.8% of traffic coming from the For You page — proof the content reached new audiences, not just SushiBox's existing followers.
Generated 2.9K likes, 102 comments, and 110 shares on TikTok, turning short-form content into direct engagement and word-of-mouth reach.
